When our client Hammerson were looking for help with their latest brand refresh naturally they turned to us!
The project was conducted during the Summer of 2019 and consisted of updating all of the marketing assets in Hammerson’s retail centres across the country to reflect their new brand message.
The ‘We Heart In Real Life’ campaign promotes the many benefits of shopping in-centre rather than online – encouraging shoppers to get outside and visit their local centre in the face of the increasingly online-led purchasing climate.
Fisherprint TLC, together with our partner Publicis/Poke, ensured the striking imagery was installed on walls, floors, ceilings and windows throughout the centres to coincide with local radio and TV ads starring a cast of real characters announcing the #IRL – In Real Life campaign nationwide.
We completed over 200 different assets over a period of 12 weeks, beginning at the end of July and finishing in mid-September. The installation was also completed in record time to ensure maximum impact and continuity across the portfolio.
The result was an entire brand overhaul that not only looked good but delivered a clear and relatable message – we’d call that a job well done!