Your 5 Womenswear is an on-mall event combining free beauty makeovers and style advice based on this season’s five key trends in fashion and beauty.
The aim was to ensure that the women leaving the event stand left with a new-found confidence, and were eager to explore the range of shapes, colours and styles available across the centre.
Fisherprint TLC was responsible for the production of graphics to promote the event in the two weeks preceding it including printed assets around the shopping centre and advertising flyers.
Graphics were also applied to the stands using contour cut text applied directly to the tops of the pods. Printed aprons, T-shirts and lanyards were created for the event crew, as well as printed graphics for the back drop and reception desk and hanging tags for the clothes.
Overall, the event was a huge success for Victoria Shopping Centre as Harriet Preston, Account Manager at Maynineteen said:
“The Your 5 event was a great success over the weekend. Customers were invited to have free style and make-up consultations, and many of them won a free MAC lipstick to take home. Participating retailers were delighted to have their items showcased on the stand, with certain stores selling out of the items.”