What is Signage and What is its Purpose?

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  • What is Signage and What is its Purpose?

Although we may not recognise it, signage is something that we all encounter on a daily basis, and it’s a key feature of our lives. Whether you’re driving along and paying attention to road signs or noticing health and safety signs in your workplace, signage is vital when it comes to public safety and wellbeing. In other instances, you’ll find signs advertising products and discounts; ultimately, the signage industry is extremely versatile in its purposes. 

What is Signage?

The answer to this may seem obvious, but the definition of signage is much more complex than you may initially think. This is because signage doesn’t solely refer to bespoke shop signs; instead, any kind of graphic display that an audience can attain interest from can be defined as signage. 

What is the Purpose of Signage?

As previously mentioned, the purpose of innovative signage designs is extremely versatile, meaning UK signage companies such as FisherPrint aim to promote, identify, inform, direct, and raise awareness with our custom signs and designs. Listed below are some of the most common purposes of signage for business. 

Advertising and Marketing

Perhaps the industry that we associate the most with signage is advertising and marketing. Custom sign printing enables organisations and companies to reap the benefits of corporate signage, such as an increased brand awareness among prospective customers. In the UK, outdoor business signs may be one of the most obvious signage options when it comes to advertising and marketing, but companies shouldn’t feel restricted by this. There are various formats that can successfully advertise a brand and a business should carefully consider each of them. 

Entice Customers

The majority of industries rely on customer engagement to make money, which is why enticing customers is a key purpose of signage. Whether you’re drawing a customer’s attention to a sale in the shop or making them aware of your business outside of the premises, signage is a great way of raising awareness about your brand. Ultimately, this is imperative for any company looking to attract sales and make a profit.

Recognition

The end goal for any brand is to be immediately recognised. When you think of McDonald’s, Coca-Cola, and Starbucks, you can instantly picture the logos in your mind. This is due to effective signage that we have been exposed to for years on end, meaning that people across the globe are able to recognise certain brands regardless of location. For any company to reach this level of widespread recognition, they must invest in effective signage, which could eventually reach a worldwide audience. 

Health and Safety Signs

Health and safety is perhaps the most important factor in any aspect of life, meaning that signage surrounding this is absolutely imperative. Regardless of location, there’s likely to be a health and safety sign within reach, and for good reason. The number one priority of any company is keeping its staff and consumers safe, meaning that safety precautions need to be clearly signposted. Without these warnings, individuals may be subject to injury at the fault of the company. Ultimately, businesses can protect their customers from injury and themselves from prosecution through appropriate safety signage. 

Appearance

Not all signage is required to serve an outright purpose; instead, it may be predominantly aesthetic based. For instance, a company’s exterior sign may be for appearance purposes only. Although it will typically display the name of the business, it won’t usually offer any more information than this. Therefore, the purpose is mainly to look appealing to the consumer, which creates an indirect purpose of enticing sales. 

Legal Signage

Legal signage is relatively similar to health and safety signs, as it indicates what is permitted and what isn’t in certain areas. For instance, everyone is familiar with the image of a cigarette with a line through it to indicate no smoking, and most people will have encountered a “no dogs allowed” sign. Legal signage enables premises to clearly state the rules, which prevents them from being broken and makes people liable should they go against these regulations.